The upcoming 2011 Geneva Salon will probably be the most important motor show in Lancia�s recent history, as the Italian brand is trying to start off its revitalization plan with a push of new models. However, the recently unveiled Flavia and Thema sedans and Grand Voyager MPV didn�t quite catch the public�s eye due to the fact that they�re all rebadged Chryslers, while the Delta hatchback hasn't even come close in repeating the first generation model's success.
This leaves the new Ypsilon to fend for the 105-year old company�s honor. The Italian firm's new small car is considered to be a �pocket flagship� and has been given a key role in Lancia's turnaround strategy, thoroughly emphasized during a press event that autocarsp was invited to attend at the Fiat Group�s Centro Stile design center in Turin, Italy.
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