Monday, February 28, 2011

Geneva Preshow: Ford Reveals B-MAX Small MPV Study Based on the Fiesta


Scheduled to make its world premiere at the Geneva Motor Show this week is Ford's brand-new B-MAX concept that previews the firm's upcoming small MPV, designed to replace the current European Fusion and rival the Opel Meriva. Based on the
Fiesta platform, the almost production-ready minivan has some striking features, the most obvious being the new door concept. It has no B-pillar and the twin doors have a conventional opening system in the front and a sliding system in the back.

By eliminating the traditional B-pillar, Ford promises best-in-class access to the cabin without compromising safety. With both front and rear doors open, the aperture measures 1.5 metres, around twice the width offered by competitors, according to Ford.

�With its unique door format and dynamic design, the B-MAX sends a strong message that customers looking for a compact, stylish and versatile vehicle will soon have an exciting new choice,� said Stephen Odell, CEO of Ford Europe. Another highlight is the lack of door handles, with the opening system being remote-controlled.

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